Human-centered design & leadership.
I'm Ashley, a digital product designer & leader with a passion for creating interfaces for companies that value exceptional user experience and polished visual craft.
Background
Over a decade of experience across all things digital — from web and mobile apps to emerging platforms. I’ve worked in both agency and in-house settings, collaborating closely with internal and client teams to provide leadership and direction for product vision, strategy, and detailed design.
Design Capabilities
• Visual Frameworks Development
• Design Systems Creation
• Component Libraries & UI kits
• Interaction Design
• Figma Design & Prototyping
• Design Documentation
Leadership Capabilities
• Team & Project Management
• Cross-functional Collaboration
• Workshop Facilitation
• Mentoring & Team Building
• Strategic Planning
• Stakeholder Presentations & Storytelling
Work
TuneIn
Radio reimagined. Immersive listening experience lets users explore global content on in-car displays and mobile devices.
FitBit
Tiny screens, big data. Watch faces that make tracking health progress both personal and visually stunning.
Google Photos
AI-enhanced memories. Leveraging Google AI & ML to transform the way users capture, edit, and share their photos.
Prime Video
Building blocks for a seamless streaming experience. Unified design system optimizing usability, accessibility, and responsiveness.
Meta
Insta-appointments. Designed seamless in-app scheduling for Instagram Commerce, boosting efficiency for both merchants & consumers.
Streetlinx
Fintech connection hub. Created a unified experience across product & marketing, streamlining connections for financial parties.
Most recent experience
Lead Experience Designer
Punchcut, Remote
2023–2024
Championing craft, user experience and strategic thinking, I led collaborative efforts with internal and client teams, providing design direction and fostering a culture of skill development. This included mentoring designers, facilitating workshops, and ensuring seamless project execution through a diverse role encompassing project management, client relations, and detailed design.